All Technology articles – Page 250
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OpinionComment: Retailers need to get more serious about m-commerce
In 2011, Tesco HomePlus launched a ‘virtual supermarket’ on a Seoul subway station wall. It was a bold, brave, creative experiment and it swiftly became the global poster child for how people shopped via their mobiles.
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AnalysisInnovation: Barneys combines visual art with Jay-Z collaboration for Christmas displays
Luxury department store Barneys in New York has collaborated with visual artist Joanie Lemercier and music icon Shawn ‘Jay Z’ Carter to create interactive multimedia Christmas window displays.
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NewsMorrisons.com to focus on freshness with virtual butcher
Morrisons is to flex its fresh food muscle when it launches online in January with initiatives including a virtual butcher.
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OpinionComment: Engaging with digital enablers will separate retail's winners and losers
Every start-up faces a decision: disrupt or engage.
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Analysis
Analysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
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NewsClarks to roll out iPad app to measure children's feet
Shoe specialist Clarks is rolling out iPads to measure children’s feet as it works to evolve its in-store services.
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OpinionBlog: Macy's continues to shine on the mobile
US department store Macy’s continues to outshine its contemporaries with its mobile offer.
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NewsPinterest ties up with retailers to feature popular Pins onto website
Pinterest has opened up its API for the first time to let major companies including Walmart, Target and Disney integrate popular ‘Pins’ directly onto their websites.
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NewsDixons trials electronic shelf-edge price labels
Dixons is trialling electronic shelf-edge labelling at its store in Aylesbury as it continues to develop its multichannel offer.
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Analysis12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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Analysis
Analysis: How the Co-op supply chain overhaul has transformed operations
The Co-operative Group has completed an eight-year update of its supply chain to address efficiency, costs and availability. David Brooks meets supply chain director Mark Hale to find out how the investment is paying off.
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OpinionComment: Mobile technology will continue to revolutionise the way we shop
We’ve already heard the major retailers predicting that this Christmas there will be explosive growth in m-commerce as consumers increasingly make purchases from their tablets or smartphones.
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NewsCustomers object to use of their data by retailers
Shoppers have warned retailers off using mobile and bank data as worries over big brother-style intrusion into personal information mounts.
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OpinionComment: How Matt Davies put petrol in Halfords’ tank
What difference does it make if 19 seconds are cut from a Chip and PIN transaction time? If there’s not much going through the tills it amounts to the square root of very little.
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NewsFurniture etailer Made.com launches augmented reality app
Made.com has launched an augmented reality app to help customers visualise furniture from the online furniture retailer in their own homes before making a purchase.
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NewsBreakfast briefing: Retail news on Tesco, House of Fraser, retail theft and HMV
Retail news round-up November 12, 2013: Tesco in talks with eReceipts, House of Fraser frast-tracks IPO, UrK retailers lose £3.4bn each year, HMV launches new website in Ireland and SuperValu may have leaked payment details of more than 60,000 customers.
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OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.
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OpinionComment: Big Brother really is watching at Morrisons
Morrisons has recently teamed up with Telefónica Dynamic Insights, the data arm of the O2 mobile network, to target consumers who shop at other grocers.
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OpinionBlog: Pets at Home on going mobile
Why go mobile? That’s the question many retailers are wrestling with at the moment and there are many watching the trendsetters for evidence of ROI.
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AnalysisAnalysis: Technological innovations track the impact of shopping centres experiences
Digital and technological innovations mean the impact of experiential activities on shopper behaviour can be tracked more closely than ever before. Laura Heywood finds out how retailers and landlords are benefiting.

















