Barratts increases email conversion rates after e-commerce overhaul | News | Retail Week UAT

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Barratts increases email conversion rates after e-commerce overhaul

By Rebecca Thomson2011-02-09T16:48:00

Sales from emails now account for 10% of the shoe retailer’s total e-commerce sales, up from 4% a year ago.

Barratts has increased its email conversion rates after an overhaul of its e-commerce strategy.