Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team. Every week, we will bring you new ideas and case studies that link to the trends in our Retail Horizon 2024 reports – across consumer, technology, sustainability, and economy, policy and industry.
What is it?
Currys has become Microsoft’s first official retail repair partner in the UK, giving customers the ability to access support in its stores and through its 1,200-employee electricals repair lab in Newark, Nottinghamshire.
As an authorised service provider, any customer with a Microsoft Surface laptop can now take their devices to Currys for replacement under warranty or official repairs, no matter where the device was purchased.
Why does it matter?
The partnership underlines Currys’ commitment to reducing electronic waste, and will also help customers with better access to in-person support and convenient repair services.
“At Currys, we know that offering customers the right aftersales support when it comes to their tech and ensuring they have the longest life possible is just as important as offering the latest ranges of amazing technology”
Lindsay Haselhurst, chief operating officer, Currys
Strategic implications
Currys is putting circularity at the heart of its strategy, with its ‘Long Live Your Tech’ commitment to repair, reuse or recycle 3 million unwanted electrical items a year.
Expect more circular initiatives from retailers as customers demand these for both environmental and cost reasons.
Winning strategies
- Sustainability and circularity initiatives
- Cross-industry collaboration
Retail Horizon 2024 is Retail Week’s exclusive strategic toolkit for subscribers.
Across four in-depth reports, Retail Week research director Lisa Byfield-Green and our team of analysts explore the most significant trends that will shape the sector in the year ahead across consumer, technology, sustainability, and industry, economy and policy.
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