Deliveroo has launched a new virtual store concept for retailers and has two names already lined up.
The virtual store is powered by the on-demand delivery-only stores, Deliveroo Hop, and retailers can create virtual storefronts within the Deliveroo app for an enhanced customer experience.
All products will be housed from the Hop stores, as well as rapid delivery from the site.
So far, Ann Summers and Maplin Electronics are the first to partner with Deliveroo for a virtual store. It will be available to shoppers in London and Cambridge.
These retailers are already available through Deliveroo Hop, but the number of items available for purchase will increase for an improved on-demand offer.
Maplin Electronics will feature digital cameras, smart home products and chargers, while Ann Summers will offer a wider selection of items from their self love range.
The virtual store concept aims to bring new benefits to retail partners, including improving their discoverability on the app, and enhance brand experiences through tailored shopping.
Deliveroo vice-president of new verticals Suzy McClintock said: “We’re delighted to bring virtual storefronts to Deliveroo HOP, a huge step forward in elevating the way retailers can engage with customers through the app.
“Our virtual storefronts offer retailers a personalised digital extension to their physical stores or existing online channels, meaning customers receive a bespoke experience and continue to benefit from our rapid delivery times.
“Virtual storefronts are our latest retail innovation as we continue to expand our offer in this area, with more selection and an enhanced experience for brands and consumers alike.”
An Ann Summers spokesperson said: “Launching our virtual storefront on Deliveroo Hop is an exciting step in making Ann Summers even more accessible and responsive to our customers’ needs.
“This collaboration marks a bold and exciting step forward for the accessibility of sexual pleasure in today’s climate. We are proud to deliver convenience, confidence, and empowerment directly to our customer, faster than ever before.”
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