Dispatch: Russia’s Wildberries on the coronavirus online shopping boom

Wildberries

In today’s edition, Vyacheslav Ivashchenko, business development director at Russia’s largest online retailer Wildberries, explains how the company is coping with the rapid switch to ecommerce during lockdown.

This article first appeared in issue two of the World Retail Congress report The Retail World 2020: Retailing in a time of crisis.

 

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