Five tech trends that will shape retail strategy in 2024

Finger pointing at a screen that says 2024 and shows icons for a lightbulb, a screen, a brain, a circuit board and AI

1. Gen-AI projects gathering pace

Artificial intelligence – or, more specifically, AI – was the Collins Dictionary word of the year in 2023, but the coming 12 months look set to be when retail begins to find real user cases for it, in particular the generative AI (Gen-AI) strand of the technology. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now