Ecommerce has seen exponential growth globally. Covid-19 and the subsequent increase in online shopping have accelerated the growth of the major players like Amazon and Alibaba. But what’s also interesting is the pandemic has also accelerated the growth of other providers such as Shopify, Instacart and Shopee. And with the likes of Walmart and Kroger developing their online offers in the US, some omnichannel retailers are a force to be reckoned with.