Start-up of the week: Footfall and analytics software Hoxton Analytics

Retail technology start-up Hoxton Analytics analyses footfall and customer demographics based on shoppers’ footwear. Chief executive Owen McCormack explains more.

What it does

Hoxton Analytics has developed an intelligent footfall counter that is designed to help retailers increase revenue by better understanding customer demographics. It analyses people’s shoes to provide real-time footfall and customer information based on the size and style of shoes that shoppers are wearing.

A camera captures the images and advanced machine-learning algorithms interpret them to provide accurate data for retailers in an unobtrusive way for shoppers.

Chief executive Owen McCormack says “Our start-up’s technology can accurately count footfall and reveal the most relevant customer demographics for retailers, such as gender and fashion segment, passively and without privacy concerns.”

What problem it solves

Bricks-and-mortar retailers have struggled to obtain accurate data on shopper demographics without jeopardising a customer’s in-store experience. Hoxton Analytics was designed to provide a solution to this issue by gathering real-time customer data for retailers unobtrusively.

Hoxton Analytics can deliver in-store information in real-time to generate customer profiles. This information can be used to manage staffing, merchandising and the measurement of customer conversion rates.

The start-up’s offer is designed to offer physical retailers the same kind of big data analytics that are available to online retailers in order to optimise their proposition.

Hoxton Analytics’ technology can distinguish between families, couples or groups of shoppers, giving valuable insight into the types of customers visiting stores and their shopping habits.

More information: www.hoxtonanalytics.com