Start-up of the week: Shoppable video technology provider Smartzer

Smartzer is a video player that allows shoppers to click through and purchase retail items they see directly from the screen. Chief executive Karoline Gross explains more.

What it does

Smartzer has created an interactive video player that allows consumers to click on items within a video to make purchases or sign up for notifications.

The start-up’s technology allows retailers to tag items in their video content, from advertisements to fashion shows, that shoppers can click through to when watching on their computer or mobile devices.

Smartzer’s founder and chief executive Karoline Gross says: “Our video player is designed with an integrated and extensive data analytics package that provides retailers with valuable consumer preference, demand-prediction and engagement data.

“Together with these in-depth insights into consumer behaviour, the Smartzer video player technology also provides intelligence into how consumers interact with video content.”

What problem does it solve?

As the m-commerce and social media channels continue to gain traction, offering shoppers click-through video content provides retailers a way to increase revenue on their existing marketing and content.

By running analytics into which items shoppers click on in retail videos, Smartzer’s platform can also offer insight into shopper behaviour.

“The monetisation and analytics capabilities of video are still at very early stages, where monetisation is around banner ads on a video and analytics limited to generic stats about the video viewers,” says Gross.

“Interactive and shoppable video takes this to the next level by enabling sales directly from videos, and giving access to previously unavailable analytics.”

More information: Smartzer.com