Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
What is it?
The Perfume Shop has collaborated with global 3D holographic visual solutions company HYPERVSN to “revolutionise” customer experience using cutting-edge technology.
The holographic features include shopping counter installations and larger window display installations to enhance customer engagement and redefine how products are promoted across select stores.
HYPERVSN has show the potential of what these installations can do via footage captured in two of The Perfume Shop’s stores, showcasing the wall-mounted and standalone displays.
Other features include a chandelier installation, blending futuristic imagery with The Perfume Shop’s signature design.
Why does it matter?
The partnership aims to transform the retail experience in store by bringing fragrances and branding to life in 3D holographic form. The installations provide an elevated shopping journey through technology and design to fully immerse shoppers into what The Perfume Shop has on offer.
HYPERVSN said the partnership demonstrates the “growing adoption of advanced visual technologies in the retail sector” by creating visually engaging stores to enable improved product exploration. It added that holographic solutions are “reshaping” how customers engage with retailers.
Strategic implications
By combining HYPERVSN’s cutting-edge technology and The Perfume Shop’s branding it offers a better customer experience for shoppers to immerse themselves in a unique, fun way.
“Our collaboration with The Perfume Shop marks a new milestone in retail innovation. These holographic installations not only capture attention but also create a meaningful and memorable shopping experience that drives shoppers to explore the store offerings”
Kiryl Chykeyuk, chief executive of HYPERVSN
Winning strategies
- Elevated customer experience
- Focus on innovation
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