Sainsbury’s is testing electronic shelf-edge labels in its Old Street store some 15 months after Tesco ran a similar trial.

Sainsbury's is trialling digital labels in its Old Street store

Shopwave chief executive and co-founder Ben Brown believes factors including the growth of e-ink technology and increasing energy efficiencies could provide the digital labels the impetus they need.

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Sainsbury's trials electronic tags as it seeks to automate pricing process

Sainsbury's is trialling digital labels in its Old Street store

Sainsbury’s is trialling electronic pricing tags as it seeks to cut out the use of paper and update prices automatically.