All The Entertainer articles
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NewsThe Entertainer strikes toy supply deal with Modella Capital
The Entertainer is to supply toys to TGJones and Hobbycraft as part of a new partnership with retail investors Modella Capital, Retail Week can reveal.
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NewsThe Entertainer makes radical break with tradition by opening on Sundays
Toy specialist The Entertainer is to make a big departure from its past by opening on Sundays, Retail Week can reveal.
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NewsJohn Lewis heir chairs newly created Trust
Toy specialist The Entertainer has formed a dedicated trust as ownership is transferred by the founding Grant family to employees, Retail Week can reveal.
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AnalysisThe Growth Report: What Next, Ocado and Boots are doing to stand out and scale
Diversifying into new revenue streams is one of three key growth levers identified in Retail Week’s new, unmissable Growth Report.
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Opinion‘To employee ownership and beyond! The Entertainer’s toy story shows retail at its best’
The entrepreneurs who built The Entertainer into the UK’s biggest specialist toy retailer are transferring ownership to their employees. What a great advert for values in retail, says George MacDonald
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NewsThe Entertainer moves to employee ownership trust
The Entertainer founders, the Grant family, are handing over control of the company to its 1,900 workers.
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GalleryThe Entertainer kicks off new openings with ‘Generation 5’ store
The Entertainer has opened a new, larger ‘Generation 5’ store format in Bluewater Shopping Centre in Kent.
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NewsThe Entertainer launches ‘biggest-ever price drop’
The Entertainer has announced its “biggest-ever price drop”, slashing prices across hundreds of its best-selling toys and games ranges.
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NewsThe Entertainer expands Tesco partnership to over 2,000 Express stores
The Entertainer has expanded its partnership with Tesco to over 2,000 Express stores.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”.
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Retail Navigator AnalysisThe Entertainer (Financials)
Sales at The Entertainer declined 5.6% to £208.4m in the year ended 27 January 2024 (FY2023). The retailer experienced a “continuation of economic challenges as inflation remained at historically high levels” while its operational cost base “continued to be under pressure.”
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NewsThe Entertainer has taken a ‘big and important step’ with hundreds of new Tesco concessions
The Entertainer has rolled out more than 850 new toy shops within Tesco as part of a new partnership to expand its retail presence in the UK and Ireland.
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NewsTesco and The Entertainer partnership rolled out to 850 stores
Tesco and The Entertainer are to extend their partnership across the grocer’s stores in the UK and Ireland from this spring.
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NewsEntertainer CEO and Mary Portas top retail names in new year honours
Entertainer CEO and former John Lewis director Andrew Murphy and retail expert Mary Portas are among the industry names recognised in the new year honours list.
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AnalysisGolden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
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NewsThe Entertainer posts sales boost but ‘remains cautious’
The Entertainer has posted sales growth that outperforms the wider toy market but said it “remains cautious” about its short-term outlook.
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NewsFormer John Lewis COO Andrew Murphy hired as The Entertainer CEO
Former John Lewis Partnership (JLP) chief operating officer Andrew Murphy has joined The Entertainer as its chief executive.
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NewsTesco and The Entertainer launch concession partnership
Tesco has joined forces with The Entertainer to open toy concessions in 35 of its largest supermarkets.
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AnalysisAnalysis: The solutions retailers are putting in place to navigate the supply chain crisis
A shortage of HGV drivers, increased Brexit red tape, not enough warehouse staff, high freight costs and a shortage of food-grade CO2. It feels that, from week to week, the supply chain issues facing UK retail have only piled up further, posing big questions for the industry.
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AnalysisDeep dive: Tackling the fulfilment nightmare before Christmas
With online sales expected to remain high this golden quarter and the industry facing operational challenges as the first post-Brexit Christmas, Retail Week explores how retailers can shore up their operations and fulfilment to meet consumer demand ahead of peak.

















