Retailers are busy embracing digital as consumers become increasingly connected and able to shop anywhere, anytime, anyhow.
To facilitate digital change, retailers have taken steps to restructure business units and create new roles to put the customer at the heart of their business.
UK department store chain House of Fraser embarked on what it called “pioneering” changes to put customers at the heart of the business last year, while rival John Lewis created a new role of group productivity director, to adapt to what boss Sir Charlie Mayfield dubbed the “rapid rate of change in retail”.
Evolving business structures and new job functions are all well and good, but unless new digital teams working alongside those in roles such as chief customer officer are equipped with the right tools to action digital – such as cloud computing – top to bottom digital change will likely be slow and cumbersome.
Cloud computing: a tool for fast digital change
Retail Week, in association with multinational technology company Cisco, has produced a digital guide with vital content based on interviews with some of the retail industry’s leading executives. Access the guide here.
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