All TikTok articles – Page 4
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AnalysisLights, camera, retail: How M&S, Boots and TikTok are merging content with commerce
From Singles’ Day livestreams to shoppable reality TV shows, the worlds of entertainment and retail are becoming more intertwined than ever. How can retailers win in the battle for consumer attention both in-store and on-screen?
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NewsShopify and TikTok team up to provide in-app shopping in UK and Ireland pilot
Shopify merchants across the UK and Ireland will be able to sell directly to customers via their TikTok profiles for the first time in a new pilot program.
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NewsJD Sports launches UK-first TikTok collaboration for Nike launch
JD has partnered with TikTok to allow users to virtually try on a pair of Nike trainers without leaving the comfort of their homes.
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GalleryStore gallery: TikTok moves offline with experiential shopping centre pop-up
Video sharing platform TikTok has made a huge splash online. Now, with the opening of the UK’s first-ever TikTok pop-up, it could also make a big impact IRL.
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AnalysisWhy Pinterest, TikTok and Snap are all betting big on social commerce
As consumers continue to embrace online shopping, social media sites are finding new ways to encourage online purchases. Retail Week analyses how three leading social media platforms are enticing users to buy.
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NewsTikTok and Shopify partnership extends to UK as Facebook launches shopping tool
TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
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NewsShopify partners with TikTok to bring in more customers
Shopping platform Shopify has partnered with social media streaming app TikTok to help its merchants advertise their products and woo more customers.
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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NewsWalmart TikTok deal in doubt after Trump calls for US ‘total control’
US president Donald Trump has poured cold water on the mooted Oracle and Walmart takeover of TikTok, demanding the US companies have total control over the app.
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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NewsWalmart and Microsoft join forces on TikTok bid
Walmart has joined forces with Microsoft to launch a multibillion-dollar bid for TikTok’s US business.
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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AnalysisTikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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