Tim Fairs

What was your first job in retailing?

When I was 17 I worked for Boots in its sound and vision department. In those days it sold hi-fi equipment, cameras and TVs – even though it was called Boots the Chemists. I got a kick from helping customers.

Which retail company do you admire most and why?

Pret a Manger. It is passionate about what it does, has a great customer offer and consistently delivers an exceptional service at the till.

What is the trait you least like in yourself and why?

I’m probably too impatient. I find it hard to relax.

Who have you learnt most from in your retail career?

John Browett, chief executive at Dixons, for his obsession with the customer and the way he has led the transformation of a retailer known for poor service and lacklustre stores to a company starting to lead the sector.

What advice would you give someone starting out in retail?

Be driven by what the customer wants, as well as having a clear and uncompromising core purpose. And stick to it.

What keeps you awake at night?

Thinking of the next big idea for Clintons.

What’s the most satisfying part of your job?

Right now, the amazing growth we’re seeing from the ecommerce part of the business.

What’s your proudest achievement?

Workwise, launching technical support service KnowHow at Dixons.

What job would you have done if you hadn’t become a retailer?

A chef, as I love good food and having people round.

What’s your favourite shop and why?

I know it’s a bit predicable but I would say Apple at Westfield, White City, helped by the fact that I’ve recently got into Macs and its stores typify its mission to challenge the status quo.

What was your last purchase?

An Apple TV – great stuff.