Dutch value giant Hema has today opened its first UK store in Victoria Place shopping centre, London. Boss Ronald van Zetten tells Retail Week what the store has to offer.

Interview with Hema chief executive Ronald van Zetten

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In pictures: Dutch giant Hema unveils first UK store

Hema, Victoria Shopping Centre, London, U.K. Wednesday, June 11, 2014. Photographer: Jason Alden Photographer: Jason Aldenwww.jasonalden.com0781 063 1642For Press enquiries contact:-Hema@flaxpr.com0207 486 4242

The Netherlands’ answer to Woolworths, Hema, is poised to shake up the UK’s value market with its strong own-brand offer as it opens its first store in London tomorrow.