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Frasers Schmasers – will Sports Direct rebrand make any difference? | Video | Retail Week UAT

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Frasers Schmasers – will Sports Direct rebrand make any difference?

By Grace Bowden and Richard Hyman2019-11-29T06:00:00+00:00

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As Sports Direct unveils plans for a group rebrand to Frasers, retail adviser Richard Hyman and Retail Week head of content Grace Bowden discuss whether a new name will have any impact on how the business is perceived by brands or shoppers. Don’t have time to watch right now? Download the podcast to listen whenever you like

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  • House of Fraser
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  • Sports Direct
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