How has chief executive Craig Kreeger returned the company to profit while protecting that ethos? Can businesses think differently and challenge in globally competitive industries while staying true to their brand?
Retail Week Live 2016
Virgin Atlantic’s brand has always been about its people, its customer experience and its sense of fun, explains its chief exec.
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How has chief executive Craig Kreeger returned the company to profit while protecting that ethos? Can businesses think differently and challenge in globally competitive industries while staying true to their brand?
Retail Week Live 2016
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