Waitrose new website

Last week Waitrose began its ecommerce expansion drive and launched a brand new website. The site delivers the same slick and comforting experience that customers are used to in-store. The navigation and shopping experience are, of course, easy to use and showcase the range of products excellently. Even better, the journey to the checkout is wonderfully simple.

But where the new site really stands out is the extra content it offers. The homepage is crammed full of mouth-watering images that have various links on and around them. These allow customers to watch videos, view recipes, read user reviews and then buy all the ingredients they need to create the dishes showcased.

Another way that Waitrose claims the competitive edge is the ‘personal touch’ features to replicate the service that customers get in-store. For example you can make specific requests to the personal shopper responsible for picking your shopping - everything from green bananas to extra thickly sliced ham.