The inside view from senior people partner Heidi Badelek
What makes your ideal employee?
Our people are passionate about Asos and the overall success of the company. We are always first in what we do, so all employees need to able to react quickly and adapt to change and be enthused about what’s around the corner for us.
What sets apart working at Asos from your competitors?
We live and breathe fashion. We strive to get there first. Not changing the rules, not breaking the rules, but discovering new ones.
How do you strive to retain your staff?
We have a fantastic learning and development team that delivers innovative courses.
How do you ensure your employees have a good work/life balance?
We like to reward teams and individuals when they have gone above and beyond by offering them treats such as a ‘duvet day’ or ‘lunch on us’. We also offer sabbaticals and flexi-time.
Founded June 2000
Based Camden, North London
Number of staff 750
Number of days’ leave 25 days, plus a day’s holiday on each employees’ birthday
Employee benefits Bonus, healthcare, pension, as well as a ‘treat’ scheme, such as a lie in or experience days to reward outstanding performance
Work ethos Asos is constantly striving to push boundaries to drive the business forward, thriving in a culture of restlessness and innovation


















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