The inside view from general manager Steve Poulter
Founded 1974
Based Peterborough, Cambridgeshire
Number of staff 130
Number of stores One site based in Peterborough. The 300,000 sq ft building incorporates the head office, superstore and distribution centre for Kiddicare.com
Number of days’ leave 28
Employee benefits Staff discount for products as well as a subsidised on-site restaurant. Free gym facilities with showers, free car parking and free Christmas functions
Work ethos To embrace change and keep moving forward
What makes your ideal employee?
Someone who believes the customer is always number one and is full of energy and enthusiasm.
What sets apart working at Kiddicare from your competitors?
We constantly come up with new ideas and plans to improve the customer experience. It does not take months for a decision to take effect, it takes seconds.
How do you strive to retain your staff?
We encourage solid teams and believe in multiskilling staff. There are always new positions created, which allows for career progression.
How do you ensure your employees have a good work/life balance?
Kiddicare is a family run business so is closed on Sundays. There’s a free gym and restaurant to encourage a healthy well-being, and the managers offer an open door policy to find out from employees ways to improve the balance of work and life.
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