The inside view from HR manager Gill Morris

What makes your ideal employee?

Someone who is enthusiastic about the sports we promote and who can sell the dream of their chosen activity.

What sets apart working at your company from your competitors?

Every employee is treated with respect. They are listened to and all have an important role to play.

How do you strive to retain your staff?

We are committed to the training and development of all our staff. Where possible we promote from within and have career paths for staff who wish to progress.

How do you ensure your employees have a good work/life balance?

Our staff are passionate about the company and are very hard working and focused on their job so we actively encourage them to participate in staff and social events such as regular local mountain bike rides and during the quieter periods adopt a flexible working approach when possible.

Founded 1982

Based Guildford, Surrey

Number of staff 250 full-time staff and about 400 part-time staff during peak periods throughout the year

Number of stores 20 Cycle Surgery stores, 23 Snow+Rock stores, eight Runners Need stores and a dotcom department

Number of days’ leave 28 inclusive of bank holidays increasing to 32, based on length of service

Employee benefits Bonus schemes, child care vouchers, employee recognition programmes, pension scheme and staff discount

Work ethos To employ friendly staff who are trained to provide excellent customer service

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