Dixons Carphone rings the changes, Elys throws a real retail party and a shop in NYC has a soft touch.
Dixons Carphone rings the changes
Dixons Carphone got its very own upgrade earlier this month when it gave its much-loved animated character – Mowbli – a revamp.
Mowbli, who rose to fame in Carphone Warehouse’s TV adverts during the noughties, has sat on the roof of the retailer’s headquarters in Acton, London for more than a decade.
But, to celebrate the return to market of the Nokia 3310, which Mowbli was originally modelled on, the company felt it was time to switch things up.
The new, improved Mowbli – at more than four metres tall – can be seen waving to hundreds of thousands of drivers passing on the adjacent A40.
Ain’t no party like a retail party
Elys department store in Wimbledon – the newly refurbished 86,000 sq ft flagship of the Morleys Stores Group – knows how to put on a show.
Last week’s Summer Fashion Party featured a catwalk to showcase the store’s hottest outfits, face painting – for children and a few adults too – and beauty makeovers.
Like all good parties, there were plenty of bubbles and some special offers up for grabs too.
And if that wasn’t enough to draw in the crowds, a rock choir stood outside the shop’s front doors serenading Wimbledon’s shoppers too.
The only thing missing was, of course, the sunshine.
The softer side of retail
Art imitates life in New York, where British artist Lucy Sparrow has set up an exhibit entitled ‘8 Till Late’ inspired by a convenience shop.
Sparrow has brought a soft touch not often found in the hotly contested c-store sector as all of the items – including white bread and ice cream – are made entirely of felt.
The artist said she had created the exhibition as a homage to the humble corner shop. Looks like there’s another crusader against the oft-heralded death of independent retailers.
A barking mad election
The #dogsatpollingstations hashtag brought some light relief to yesterday’s election day, and some dog-loving retailers got in on the game too.
Notonthehighstreet.com boss Simon Belsham exercised his democratic rights first thing in the morning on voting day. However – presumably after spotting the hashtag – he visited his polling station for a second time, this time taking his pup with him to pose for a photograph.
If his Instagram post is anything to go by, Belsham didn’t share his pooch’s confidence.
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