All Adidas articles
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NewsAdidas upgrades forecast despite weaker North American sales
Adidas has upgraded its profit forecast for the financial year despite reporting softer sales in its North American division.
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AnalysisWhat have retailers been saying about tariffs ahead of the golden quarter?
Retailers selling into the US are definitely feeling the effects, but some are being specific about what they think the impact might be
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AnalysisMad for it: How Oasis’ reunion has delivered a £1bn boost for the high street
Oasis’ long-awaited reunion tour has been a golden boost for the UK’s otherwise struggling high streets and city centres. Retail Week crunches the numbers to see how the band has boosted footfall and spend.
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FeatureCotswolds Designer Outlet: The new retail destination aiming to be accessible to everyone
A brand new designer outlet has opened in the English countryside in what has been described as the “only major retail destination opening in the UK in 2025”. Retail Week was the first to visit the Cotswolds Designer Outlet shortly after its launch to discover what it has to offer shoppers.
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NewsAdidas sees double-digit growth across all channels and markets
Adidas has achieved double-digit growth across all of its channels and markets in the first half of 2025.
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NewsDr Martens poaches Adidas exec as new chief brand officer
Footwear specialist Dr Martens has announced the appointment of a new chief brand officer.
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NewsAdidas customer data stolen as it becomes latest retailer to be hit by cyber attack
German sportswear giant Adidas has become the latest retailer to be hit by a cyber attack.
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NewsAdidas holds firm on guidance but warns of US tariff ‘uncertainties’
Sportswear giant Adidas has held firm on its guidance following a “strong” first quarter but warned of eventual price hikes and ongoing “uncertainty” within the market as a result of US tariffs and “macroeconomic risks”.
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NewsShein takes the lead in the global apparel market for another year, says GlobalData
New analysis from GlobalData revealed that Shein has increased its market share forecast once again, as shoppers look for value amid challenging economic conditions.
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NewsAmazon is adding Adidas to its Buy with Prime service
Amazon has expanded its Buy with Prime service, a direct-to-consumer facility offering to include Adidas this year.
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NewsAdidas has reported a strong fourth quarter and full year
Sportswear giant Adidas has reported booming sales and profits during its fourth quarter and for the 2024 full year thanks to ongoing “strong momentum” across the product portfolio.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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Innovation of the WeekAdidas has partnered with global media platform Teads on dynamic product ads
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsAdidas reports double-digit revenue growth
Global sportswear giant Adidas has recorded a double-digit growth in revenue driven by strong momentum across the underlying Adidas business.
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Retail Navigator AnalysisAdidas (Financials)
Adidas delivered sales “significantly above initial expectations” for the year ended 31 December 2023 (FY2023). Revenues fell 4.8% to €21.4bn (£18.6bn) in FY2023 although flat in constant currency, with the retailer impacted by more than €1bn of unfavourable currency movements. It said these are “expected to continue to weigh on the company’s top-line development in 2024.”
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NewsAdidas has posted an increase in sales following major football tournaments
Adidas posted an increase in revenue in the first half of the year driven by strong brand momentum and sporting events such as Euro 2024 and the Copa América.
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Retail Navigator AnalysisAdidas (Strategy)
As circular initiatives continue to gain traction, Adidas launches its UK Repair & Care service through partner The Seam. Customers can book repairs online, talking through the steps and service required with a chatbot with repairs completed in up to 10 days.
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NewsAdidas has upped its full-year guidance as 'better than expected' sales momentum builds
Sportswear giant Adidas has upped its guidance for the full year after sales jumped in a “better-than-expected” second quarter.
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NewsExclusive: Adidas to open first premium store format in UK
Global sportswear giant Adidas is rolling out a new premium store format in the UK after better-than-expected sales in the first quarter of 2024, Retail Week can reveal.
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NewsAdidas investigates allegations of bribery in China
Adidas has launched an investigation into allegations of bribery in China, following a complaint from whistleblowers.