All Alex Baldock articles
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AnalysisCurrys boss Baldock looks ahead with confidence after ‘strong peak trading’
“If anyone was expecting more gloom today, I’m afraid we can’t provide that because we’re feeling pretty pleased with some strong peak trading and an upgrade in our profit expectations,” Currys chief executive Alex Baldock said this morning.
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AnalysisWhy Currys boss Baldock is confident despite challenges
Currys increased profits and sales in its first half, despite the burden of extra costs from last year’s controversial Budget.
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InterviewInterview: Currys CEO Alex Baldock on the retailer’s full-circuit comeback
Currys continues to cement itself as a leader in the UK’s electricals market, despite recent bouts of low consumer confidence, supply chain issues, economic headwinds and a Budget that was most unwelcome. As its performance improves, chief executive Alex Baldock gives a rare interview and explains why he’s not yet satisfied
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NewsCurrys boss says AI will be the ‘single biggest tech trend since the tablet’
Currys chief executive Alex Baldock has said the retailer expects AI to be the “single biggest tech trend since the tablet” as more customers adopt AI products.
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NewsCurrys has raised its profit outlook following ‘strong peak trading’
Electricals giant Currys has raised its profit outlook for the year after boss Alex Baldock hailed “strong peak trading” over the Christmas period.
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InterviewQ&A: Currys boss Alex Baldock discusses Christmas, popular products and that controversial Budget
Following its half-year results, Baldock discusses price increases and business costs arising from the Budget, business rates, products and services, and what the electricals giant expects from the Christmas period
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NewsLIVE 2025: Currys boss Alex Baldock and more added to speaker line-up
LIVE 2025: Retail Week x The Grocer, our one-day event showcasing the latest thinking in technology, digital and customer innovation across retail and grocery, will take place on February 11, 2025, at the Business Design Centre, London.
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NewsCurrys boss ‘encouraged’ by revised Labour workers rights plan
Currys chief executive Alex Baldock said he is “encouraged” by the Labour party’s updated version of its package of workers rights.
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NewsCurrys’ performance ‘strengthens’ as full-year earnings rise
Electricals giant Currys has has reported that trading momentum improved throughout last year although like-for-likes fell at its core UK division.
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NewsCurrys boss warns Labour employment reforms risk making people ‘poorer’
Currys chief executive Alex Baldock has said Labour’s workers’ rights plan risks “making people inadvertently poorer”, as business leaders express doubt over the party’s reforms.
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NewsSector left ‘bitterly disappointed’ as calls for reform once again fall on deaf ears
Currys boss Alex Baldock has slammed today’s Budget as “bitterly disappointing”, as the retail sector’s ongoing calls for reform on issues like business rates fell on deaf ears.
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NewsCurrys boss blasts ‘inflationary’ government proposals
Currys chief executive Alex Baldock has lashed out at government “meddling” heaping unnecessary pressure on the retail sector.
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NewsCurrys boss Baldock optimistic about Christmas as customers ‘treat themselves’
Currys chief executive Alex Baldock said customers have been “treating themselves” this year and he was positive about the festive season.
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AnalysisAnalysis: How consumers shopped the electricals sector this Christmas
Once a stalwart of Christmas and Boxing Day Sales shopping, the pressure from the cost-of-living crisis meant electricals presented a mixed bag for retailers over this festive season.
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AnalysisRetail’s wish list for new prime minister Liz Truss
Liz Truss has been named as the new leader of the Conservative party – and the UK’s 56th prime minister – following a fractious two-month contest.
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AnalysisHow Currys plans to seize market share opportunity from cost-of-living crisis
Currys boss Alex Baldock has set out how the electricals retailer will ‘keep the customers coming back’, despite the increasingly challenging trading environment.
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NewsCurrys boss Baldock: No justification for more Covid trading restrictions on retail
Currys chief executive Alex Baldock believes there are almost no circumstances in which further trading restrictions should be imposed on retailers as the latest Covid variant takes hold.
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Opinion‘Currys’ strangers to friends strategy looks like a recipe for success’
Data has long been mooted as the key to customer loyalty, but Currys intends a personal and personalised strategy to set it apart from its competitors.
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NewsCurrys ‘goes big’ on Black Friday and unveils on-demand delivery service
Currys will “go big” on Black Friday this year and is to launch an on-demand delivery service later this month.
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NewsDixons Carphone rebrands all UK businesses as Currys
Dixons Carphone has brought its four businesses together to become Currys.