All AO (Appliances Online) articles – Page 7
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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InterviewHow returning AO.com boss John Roberts is shaking up the sector
After returning to lead AO.com after a two-year hiatus, founder and chief executive John Roberts is expanding the etailer’s ecosystem, learning from its past mistakes and combating the “pain in the arse” of Brexit.
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NewsAO launches ‘game changing’ mobile phone business
Electricals and white goods etailer AO.com has unveiled a mobile phones business designed to “shake up the market”.
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NewsAO poaches Electrolux’s Mark Armstrong for new division
AO.com is launching a business-to-business division with Mark Armstrong as its new head of sales for the house builders division.
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OpinionOpinion: Founders bring authenticity – lose them at your peril
With all the recent activity, it seems a good time to review the role of founders in retail brands and when, if ever, they should step aside.
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NewsAO.com boss: We wasted millions on Brexit 'non-event'
AO.com boss John Roberts is blaming Brexit for ongoing consumer uncertainty and admits the white goods retailer learned a “load of lessons” from investing millions in its contingency plan the first time around.
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NewsAO narrows losses amid 'renewed' strategic mindset
AO.com has narrowed its full-year losses off the back of strong sales growth across its UK and European markets.
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AnalysisFive ways retailers are solving the returns problem
As retailers continue to battle with serial returners and ‘wardrobers’ – people who wear something once then send it back – Retail Week looks at five ways retailers are trying to solve the returns problem
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NewsAO.com launches global search for 'digital disruptors'
AO.com has launched a global search for the next “digital disruptors” in partnership with innovation advisory firm L Marks.
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NewsAO sales peak as Europe drives growth
AO.com expects revenues to rise this year thanks to a growth spurt in Europe.
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NewsAO.com launches white goods rental trial
AO has taken its first step into the rental market, offering white goods to customers for as little as £2 per week.
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NewsAO to flick the off switch on TV ads
Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.
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OpinionMove of the Week: AO.com's John Roberts back in top job
Anyone who believed John Roberts would struggle to be fulfilled by a role focused purely on “innovation and inspiring AO.com’s people” looks to have been proven right.
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NewsAO founder John Roberts to take back chief executive role
AO.com founder John Roberts is to take on the chief executive role once again after handing the reins over to Steve Caunce two years ago.
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NewsAO.com cashes in on Black Friday with record November
AO.com has registered an increase in third-quarter sales, fuelled by its “highest sales month ever” in November.
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NewsAO.com shrinks losses and smart home drives sales
AO.com has posted reduced interim losses despite the UK market for white goods “becoming tougher than expected” as newer categories drove sales growth.
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AnalysisBlack Friday – what retailers should expect this year
Black Friday has transformed UK retail in the run-up to Christmas in recent years.
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OpinionOpinion: Is AO's mobile phone acquisition a smart call?
AO.com plans to dial up growth with the acquisition of online smartphone specialist Mobile Phones Direct – but does the purchase represent a smart call?
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NewsAO World to acquire Mobile Phones Direct
AO World is to buy online phone retailer Mobile Phones Direct for £32.5m as it turns up pressure on Dixons Carphone.