All Asos articles – Page 2
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NewsAsos launches creator-led live shopping
Asos has introduced live shopping on its mobile app, allowing customers to purchase products through live or on demand video content.
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NewsAsos improves profits despite drop in sales
Pureplay fashion retailer Asos has said it expects profits to be at the lower end of its guided range, despite sales coming in below expectations, as it enters the “final phase of its transformation.”
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NewsMarks & Spencer makes transformation hire at fashion division
Marks & Spencer has appointed a former Asos director to be transformation director for fashion, home and beauty.
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FeatureTrimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
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NewsAsos extends workers’ rights across entire supply chain
Asos has signed a new agreement with the International Transport Workers’ Federation (ITF) to extend its human rights commitments from its product supply chain through to its transport and logistics network.
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NewsTopshop relaunches standalone website
Topshop.com has relaunched this morning under its own domain name and separately from Asos’ ecommerce platform.
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FeatureCustomer loyalty – what will the next three decades of evolution mean for retail?
In 1995, a little card fundamentally changed how retailers would understand their customers for decades to come.
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NewsAsos chair Jørgen Lindemann set to step down
Asos has announced significant changes to its board leadership, with chair Jørgen Lindemann set to step down.
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InterviewQ&A: Asos head of loyalty Macy Hong on the pureplay’s new loyalty scheme
Nearly a month ago, the pureplay fashion retailer announced the rollout of its new loyalty scheme Asos World. Retail Week sat down exclusively with the retailer’s head of loyalty and customer engagement Macy Hong to get a temperature check on how the launch has gone and what’s next.
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Opinion‘In an omnichannel world, online returns stances looks out of kilter with shopper behaviour’
Some people exploit the returns system but why should online customers be treated differently from in-store shoppers, asks Charlotte Hardie
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NewsAsos rolls out new loyalty programme for UK shoppers
Fashion retailer Asos has announced the rollout of its new loyalty scheme, Asos World.
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NewsAsos becomes latest retailer to close accounts with high returns rate
Asos has closed some accounts from customers who have a high returns rate, becoming the latest retailer to take action on frequent returners.
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NewsAsos promotes from within as it names new chief financial officer
The ecommerce retailer announced that Aaron Izzard would take the role at the beginning of July.
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NewsTopshop confirms permanent brick-and-mortar presence
Topshop has confirmed that the fashion brand will launch permanent standalone shops and return to a brick-and-mortar presence, according to reports.
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NewsAsos and InPost launch first UK next-day locker delivery service
Pureplay fashion retailer Asos has launched the UK’s first next-day locker delivery service with parcel locker operator InPost.
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GalleryInside Topshop’s first pop-up in four years ahead of relaunch
Ahead of Topshop’s highly anticipated online relaunch and gradual return to the high street, Retail Week had an exclusive look at the brand’s first event in four years ahead of its opening to the public.
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AnalysisTariffs, Topshop and loyalty: Why Asos’ boss is looking ahead despite the turmoil
After Asos showed the “strongest sign yet” of its transformation strategy paying off, Retail Week explores the opportunities and challenges ahead for the fashion retailer
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NewsAsos sales fall but losses narrow as it continues to improve profitability
Online fashion retailer Asos has reported falling sales but an improvement to profitability as losses continue to narrow.
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DataRanking: The most popular UK retail websites among shoppers in Trump’s America
Thanks to exclusive data from Similarweb, Retail Week can reveal the UK retail websites that are most popular with US shoppers.
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NewsAsos ups profit outlook as own-brand sales return to growth
Asos told the City that it expects a “significant improvement” in profitability during the first half of the financial year.

















