How is Black Friday playing out for retailers? You can gauge the trend using this live data feed that tracks address ‘look-ups’ online.
All eyes are on what this year’s Black Friday promotional push will mean for retailers. Our data feed from PCA Predict will help you follow developments over the week.
PCA Predict’s data shows a year-on-year comparison of address look-ups by consumers on websites – a typical element of the purchasing process which can serve as a proxy for the sales trend.
Total address ‘look-ups’ on retail websites versus 2014, hourly
Total address ‘look-ups’ on retail websites versus 2014, daily
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