All Burberry articles – Page 3
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AnalysisStrategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth
“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022. Targeting medium revenue growth to £4bn, our Retail Week Prospect analyst team examines Burberry’s plan to unlock this next phase of growth
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NewsBurberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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NewsBurberry sales rise as domestic spend surpasses pre-pandemic levels
Burberry has posted a modest uplift in first-quarter sales as a decline in revenues in mainland China was offset by demand from shoppers across Europe, the Middle East, India and Africa.
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NewsExclusive: Burberry poaches Kingfisher sustainability lead
Burberry has appointed Caroline Laurie as its new vice-president for corporate responsibility.
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NewsBurberry posts profit uplift but cautions on China recovery
Burberry has posted a rise in full-year profit but cautioned that its outlook for future trading is dependent on the rate of the recovery in its key Chinese market.
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AnalysisTracker: Retail reacts to Russia’s invasion of Ukraine
Retail Week rounds up the actions being taken by retailers in response to Russia’s invasion of Ukraine. Last updated March 29, 2022.
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NewsInditex, Burberry and Harrods cut ties with Russia
Zara owner Inditex has shut up shop in Russia, closing more than 500 stores and pausing online trading in the country.
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NewsIn The Style and Burberry deliver festive sale upticks
Luxury fashion operator Burberry has delivered a rise in festive sales driven by full-price demand, while value etail operator In The Style has relied on discounting to bolster sales of delayed ranges over the Christmas period.
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OpinionMove of the Week: What will luxury veteran Jonathan Akeroyd bring to Burberry?
Jonathan Akeroyd’s appointment as new Burberry chief executive should serve to ease some of the concerns surrounding the future of the fashion giant.
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NewsBurberry poaches new chief executive from Versace
Burberry has named Versace boss Jonathan Akeroyd as its new chief executive to replace the outgoing Marco Gobbetti.
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NewsBurberry posts ‘strong’ first quarter sales uplift against pre-pandemic levels
Burberry has reported an “excellent start” to its new financial year as full-price sales growth accelerated against its pre-pandemic performance.
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AnalysisAnalysis: Is Burberry’s golden era over with Marco Gobbetti’s exit?
As Burberry boss Marco Gobbetti exits, Retail Week takes a look at the tenure of the man brought in to save Britain’s iconic luxury brand.
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NewsBurberry chief executive Gobbetti to step down
Burberry chief executive Marco Gobbetti is to leave the luxury giant after almost five years in charge.
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NewsKingfisher and Burberry unveil ‘ambitious’ new sustainability targets
Kingfisher and Burberry have lifted the lid on ambitious new carbon reduction targets in a bid to beef up their sustainability credentials.
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NewsBurberry hails ‘strong’ full-year results despite sales and profits fall
Burberry has recorded a decline in its full-year sales and profits, but boss Marco Gobbetti hailed the luxury retailer’s resilience as full-price sales drove momentum.
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Retail Navigator AnalysisBurberry (Overview)
Amid slumping sales, however, Akeroyd stood down from his role in mid-2024 “by mutual agreement”, with former Michael Kors CEO Joshua Schulman taking the helm at the luxury retailer from July. Schulman announced his ‘Burberry Forward’ strategy in November 2024, amid a 22% decline in revenue to £1,086m in the 26 weeks ended 28 September 2024 (H1 FY2024). He said this would “reignite desire, restore growth and get Burberry back on the path to sustainable value creation”.
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Retail Navigator AnalysisBurberry (SWOT)
As part of the revitalisation of the brand, the product range has been extended significantly, with the introduction of footwear, jewellery and home products, reinforcing the status of the label as a luxury lifestyle brand.
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Retail Navigator AnalysisBurberry (People)
Former chief executive Jonathan Akeroyd stood down amid falling sales, with Joshua Schulman taking the helm from July 2024.
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AnalysisChina boycotts H&M: Will Western brands have to choose between ethics and profits?
Tensions between China and the West reached boiling point last week as several countries, including the UK, imposed sanctions over human rights abuses against Uighur Muslims and retail found itself caught in the crossfire.
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AnalysisFrom catwalk to high street: is genderless fashion the future?
Not only did London Fashion Week go digital this year, it went genderless – but what could that mean for fashion retail?

















