AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
Following full-year results of strong revenue growth and a record profit before tax performance, AO’s chief executive and founder John Roberts talks to Retail Week about its recent performance and the steps it has been taking to cement itself as a trusted, growing retailer.
Online electricals specialist AO.com has reported increased annual sales and profits, helped by a raft of initiatives.
Electricals retailer AO expects its profit to come in at the top end of its guidance range as its adjusted profit before tax grows faster than sales.
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