Value fashion retailer Primark was founded in Ireland in 1969 under the name Penneys, a name it still trades under in Ireland. Its business model relies on quality fast fashion at unbeatably low prices. The retailer operates over 450 stores worldwide. It does not operate a transactional website or app, though it does provide a click-and-collect service, setting it apart from other retailers. Retail Week provides news, analysis, features and opinion about Primark and the fashion sector.
Primark has launched its first ever fully integrated UK brand campaign with its debut UK TV advert on denim.
Primark has opened the first standalone home store in Great Britain following a successful launch of the concept in Belfast earlier this year.
John Bason, finance director of Primark parent company Associated British Foods for over 20 years, was announced as the chair of the UK Deposit Management Organisation (UK DMO) yesterday
Fashion retail giant Primark has launched its first mobile app, allowing customers to browse its wide range of products and collections, as well as check for in-store availability.
Fashion giant Primark has announced some product changes to help address sensory challenges some children and their parents face with clothing.
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