If H&M is sneezing, does the rest of mid-market fashion have a summer cold?

H&M light up store sign

In the half to May 31, H&M operating profits slumped to SEK 7.12bn, compared to SEK 9.18bn the previous year. While net sales in local currencies increased by 1%, and when converted came to SEK 112.05bn versus SEK 113,27bn.

 

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