Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds. The etailer, which sells womenswear, menswear and childrenswear, beauty products and homeware, was started in 2008 in Nanjing, China, by Chris Xu.As well as its presence in the UK, Shein has dedicated online sites for the US, Italy, France, Spain, the Middle East, Australia and Russia, and ships to over 200 countries. Retail Week provides news, analysis, features and opinion about Shein and the fashion sector.
According to research by Criteo, 76% of people think that ecommerce is functional, but not fun, almost 80% find shopping online lonely, compared to an experiential in-store experience, and nearly a third even view it as a chore.
Online fashion giant Shein, which is pondering a London listing, has reported record turnover and earnings at its UK arm.
One of the biggest disruptions to UK ecommerce market over the past few years has been the entrance of Chinese-founded, online-only platforms like Shein, Temu and AliExpress
Shein has been hit with a hefty fine by Italy’s competition authority for misleading shoppers.
Shein has reportedly filed for an initial public offering (IPO) in Hong Kong as it puts pressure on UK regulators to approve its London listing.
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