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Sports Direct

Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 715 stores worldwide with more than 500 in the UK. Retail Week provides news, analysis, features and opinion about Sports Direct and the sports and leisure sector.

Sports Direct

Latest news and insight on Sports Direct from Retail-Week.com

News
Frasers Group profits rise but Budget costs pose challenge
2025-07-17T06:20:00+01:00By George MacDonald
Frasers Group has reported an increase in annual profits but earnings in the new financial year may be slightly different as the retailer confronts extra costs.
News
Sports Direct reported to the regulator for pricing practices
2025-06-06T05:59:00+01:00By Ellis Hawthorne
Sports Direct has been reported to the Competition and Markets Authority (CMA) following claims of “misleading” pricing by Which?.
News
Frasers strikes deal to launch Sports Direct in Australia and NZ
2025-04-15T06:21:00+01:00By Ellis Hawthorne
Frasers Group has announced a major expansion into the Australian and New Zealand.

More on Sports Direct

Frasers Group bolsters presence in Asia with new Sports Direct stores

2025-03-24T15:51:00+00:00By Chloe Mills

Sports Direct is expanding its global growth plans with new store openings planned across Southeast Asia and India.

Frasers enters new retail partnership to expand ‘ambitious international growth plans’

2025-02-27T16:43:00+00:00By Megan Robinson

Frasers Group has entered a new strategic retail partnership to enhance and support its growth of Sports Direct in international markets.

Sports Direct launches new membership programme in latest loyalty push
2025-02-26T07:00:00+00:00By Chloe Mills
Q&A: Frasers Group chief customer officer talks Sports Direct membership, building loyalty and unlocking success
2025-02-26T07:00:00+00:00By Chloe Mills
In pictures: The most exciting new stores of 2024
2024-12-26T07:00:00+00:00By Blaise Cloran
Boohoo urges shareholders to vote against Mike Ashley as board change is ‘not warranted’
2024-12-09T07:37:00+00:00By Chloe Mills

Ex-Sports Direct boss making a surprise return to Frasers Group
2024-12-05T16:51:00+00:00By Chloe Mills
‘The Tories put the economy in a coma and Labour have turned the machine off’, says Frasers Group CFO
2024-12-05T12:08:00+00:00By Chloe Mills
Mike Ashley is facing HMRC in court after being ‘stonewalled’ over personal data request
2024-12-03T16:37:00+00:00By Chloe Mills
Frasers acquires South African sportswear retailer as it snaps up stake in Marks Electricals
2024-11-26T14:24:00+00:00By Hugh Radojev

All Sports Direct content from Retail-Week.com

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