The landscape of search has changed during the coronavirus pandemic and lockdown. Google reported that it has ”never seen as many searches for a single topic continue over a sustained period as is happening now with Covid-19” and searches related to travel, tourism, live entertainment and in-person events have crashed.
When comparing the search interest in all retail-related topics in comparison to coronavirus, it is clear that coronavirus has driven consumers’ hunger for information. Most recently, search trends have been shifting towards “how long will lockdown last” as people long to resume their normal lives.
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