‘Despite the consumer gloom, retailers still need to prepare for a hyper-competitve Black Friday’
As so often happens, something that began in the USA has become a truly global phenomenon. The pre-Christmas mega sales events – Black Friday and Cyber Monday – have become absolutely key fixtures in the retail calendar all around the world. Here in Britain, YouGov’s latest research finds that a third (32%) of the adult population make a purchase on Black Friday. No brand can afford to ignore a figure like that.
Already have an account? Sign in here