Retail expected to see a boost over summer due to higher consumer spending, according to new research

As the summer holidays approach, 55% of retailers expect this to have a positive effect on business, according to Virgin Media O2 Business’ latest Movers Index.

A further 25% of consumers also plan to increase their spending over the next three months.

The research shows 38% of Brits reduced their spending on non-essential purchases in Q2 and 41% were more conscious of their budgets.

The summer spend is likely to be driven by seasonal food sales as 49% of Brits said they will spend time eating “picky bits” at home and 60% likely to host a barbecue rather than heading to the pub.

As a result, 41% of retailers plan to bring in special summer deals and discounts.

Shoppers are also likely to shop in stores, as the research shows 56% of Brits prefer shopping in person over online. A further 55% say supporting their high street is important when making purchases.

Technology also plays a part in enticing the UK public to the high street, with 48% of consumers using tech solutions to improve their in-person shopping experience in the last three months.

Of those asked, 32% cited same-day delivery from local stores, 29% said real-time stock availability systems and 20% said personalised in-store offers via smartphone were technologies that would bring them into a store.

Virgin Media O2 Business director of product Jessica O’Connor said: “The latest index highlights the potential for summer to bring a welcome retail boost, as Brits flock to the high street. Mobile data reveals a surge in retail trips this quarter, signalling a promising shift in contrast with last year’s shopping dip over the same period. 

“For retailers to make the most of summertime spending, it will be key to provide customers with the in-store convenience and experience that they’re looking for – from real-time item availability to mobile promotions on high-demand items such as picnic food and holiday essentials. Shoppers are seeing the value of making purchases in-person, as long as the experience is smooth from the moment they step inside.”