Retail Week Live: Retailers must start thinking like brands, urges branding guru

Branding guru Rita Clifton told attendees at Retail Week Live that retailers to start thinking like brands, warning that if they didn't the would become category 'cul-de-sacs'

Brands are the biggest threat the retail industry faces, unless retailers start adopting the same mindset, BrandCap chairman and portfolio director Rita Clifton CBE told delegates at Retail Week Live.

 

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