Data: Christmas sales uptick brings retail relief heading into uncertain 2022

John Lewis Oxford Street with shoppers wearing Covid masks carrying shopping bags

For the five weeks covering November 28 to January 1, total retail sales increased 9.9% on a year-on-year basis and 6.6% compared with pre-pandemic 2019 levels.

Food sales grew 3.1%, while non-food growth was 15.6% year on year, according to the BRC-KPMG sales monitor. 

On a total basis, sales increased by 2.1% in December, against a growth of 1.8% in December 2020 – above the three-month average growth of 2.8% and the 12-month average growth of 9.9%.

On a two-year basis total retail sales grew 4.8% in December 2021, compared with the same period in 2019. 

Online non-food sales decreased by 13.9% during December, compared with December 2020 when the UK was in lockdown for large parts of the month – this figure was below the three-month decline of 13.3%. Throughout 2021, online non-food sales increased by 14.3% compared with 2020.

 

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