Shopping destinations in Birmingham, Liverpool, Newcastle, Glasgow and Edinburgh have been named among the worst-quality retail locations in Britain.

Shields road, byker

Shields road, byker

Shields Road, Byker, Newcastle upon Tyne

Newcastle-Upon-Tyne’s Shields Road in Byker propped up the Harper Dennis Hobbs’ 2017 Vitality Index, which measured the health of 1,000 retail centres.

RankLocationVitality scoreMarket size (weighted retail expenditure)Change since 2014
1000 Newcastle upon Tyne – Byker, Shields Road 539 £89,843,507 New entry
999 Harrow Road 598 £39,609,940 New entry
998 Stretford 601 £391,781,391 -105
997 Tonypandy 603 £36,173,839 New entry
996 Liverpool – Walton Road 604 £95,731,274 New entry
995 Burnt Oak 604 £18,022,592 New entry
994 Gateshead 614 £156,527,312 -59
993 Kirkby 617 £56,404,523 New entry
992 Birmingham – Selly Oak 618 £2,826,821 New entry
991 Glasgow – Shettleston Road 619 £24,364,766 New entry
990 Renfrew 620 £2,397,872 New entry
989 Annan 621 £18,705,960 New entry
988 Brownhills 622 £695,111 New entry
987 Mexborough 623 £14,970,393 New entry
986 Cowdenbeath 623 £11,696,112 New entry
985 Leyton 624 £3,573,327 New entry
984 Portslade 627 £48,561,376 New entry
983 Forest Gate 627 £1,734,682 New entry
982 Gants Hill 627 £6,745,976 New entry
981 Ellesmere Port 628 £133,995,953 -1
980 Skelmersdale 630 £37,933,660 -49
979 Aldershot 632 £426,451,845 -7
978 Watney Market 633 £68,983,301 New entry
977 Wednesbury 633 £3,804,043 New entry
976 Norbury 633 £3,942,056 New entry
975 Edinburgh – Leith 634 £3,242,571 -7
974 Birmingham – Cotteridge 634 £3,395,002 New entry
973 Prescot 636 £29,841,585 New entry
972 Walkden 639 £22,554,380 New entry
971 Fraserburgh 639 £59,670,035 New entry
970 Chelmsley Wood 639 £131,294,683 -97
969 Huyton 639 £80,389,483 -48
968 Harlesden 639 £913,870 New entry
967 Archway 640 £1,898,441 New entry
966 Maryland 640 £52,273,667 New entry
965 Liverpool – Prescot Road 641 £131,423,693 New entry
964 Enfield Wash 641 £55,127,733 New entry
963 Acton 641 £398,891 New entry
962 Girvan 642 £12,324,650 New entry
961 Cardiff – Cowbridge Road East 642 £37,375,958 -58
960 Rotherham 643 £449,301,171 -8
959 Stoke Newington 643 £3,151,249 New entry
958 Wigston 644 £115,868,841 -46
957 Walworth Road 644 £142,706,544 -123
956 Rhyl 644 £283,943,012 -20
955 Montrose 644 £101,433,335 New entry
954 Swinton 644 £119,520,208 New entry
953 Mitcham 644 £2,827,769 New entry
952 Evesham 645 £256,032,212 -17
951 Wishaw 645 £42,146,966 -108

The index scored Byker Shields just 539 points out of a possible 1,000.

It sets out to measure the quality of retail locations by assessing shop vacancy rate, its suitability for the needs of the local community and the proportion of ‘undesirable’ shops.

According to Harper Dennis Hobbs’ research, almost a fifth of retail floorspace in the area is unused – representing an 11% increase in vacant space in the past five years.

The retail mix on Shields Road is dominated by ‘undesirable’ retail, such as betting shops and money lenders.

That proposition left it languishing 59 points behind London’s Harrow Road, which finished one place higher in 999th place.

Birmingham’s Selly Oak and Cotteridge regions finished 992nd and 974th respectively, while Edinburgh’s Leith (975th) Glasgow’s Shettleston Road (991st) and Liverpool’s Walton Road (996th) all finished in the lower echelons of the list.

“The data suggested that quality retailers are increasingly gravitating towards a few very strong shopping centres and high streets”

A number of London locations also finished in the bottom 50 with vitality scores below 700, including Mitcham, Acton, Norbury and Watney Market.

The capital’s Walworth Road was one of the biggest fallers in this year’s list, tumbling 123 places to 957th with a vitality score of 644.

Following their inaugural index back in 2014, Harper Dennis Hobbs expanded this year’s ranking to assess a total of 1,000 locations with more than 40 multiples, ranging from local high streets to regional shopping malls and major city centres.

Retail parks and outlet centres were excluded from the list, as their out of town locations mean that they are “not intrinsically linked to the local area,” Harper Dennis Hobbs said.

The data suggested that quality retailers are increasingly gravitating towards a few very strong shopping centres and high streets, at the expense of typical high streets and smaller locations. 

That has helped leave headroom for the expansion of value retailers in less desirable areas.

In the past five years, the proportion of value stores in centres has risen 2.7%, while the number of ‘undesirable’ shops has increased 1.6%. 

Methodology

The Harper Dennis Hobbs Vitality Index ranks all retail centres in Britain by quantifying the ‘retail health’ of each centre.

This year’s Index has been expanded from 500 locations to 1,000, measuring vitality through a number of variables: the proportion of up-market shops and value-led shops, the vacancy rate, and the proportion of ‘undesirable’ shops – such as pawnbrokers, money lenders, and bookmakers.

Greater scores are also given to areas whose retail mix has been adapted to the local community, while locations whose offer has deteriorated have been penalised.