All articles by David Brooks – Page 3
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AnalysisCampaign of the week: High and Mighty, The Lengths We Go To
N Brown-owned fashion retailer High and Mighty’s new outdoor advertising campaign aims to broaden the brand’s appeal.
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AnalysisCampaign of the week: John Lewis, Shop Spring This April
Department store John Lewis’ eye-catching TV ads win attention because of their emotive stories and big production values.
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AnalysisCampaign of the week: H&M Conscious Collection
H&M has once again turned to the power of celebrity to promote its wares, but its new ad’s eye-catching visuals are what really sets it apart from the competition.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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AnalysisCampaign of the week: French Connection, Make a Scene
French Connection’s creative new campaign puts shoppers in the director’s chair to construct a film promoting its latest collection.
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AnalysisCampaign of the week: Opticial retailer Vision Express, Head Shots
The new Vision Express campaign separates itself from the competition with an ad that depicts spectacle wearers as active go-getters.
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AnalysisCampaign of the week: Staples, Inspiring Success sponsorship
Staples is sponsoring Channel 4’s Inspiring Success group of programmes, which are aimed at small businesses and the self-employed.
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AnalysisCampaign of the week: Department store Debenhams, Life Made Fabulous
Debenhams’ new ad campaign sticks to the “winning formula” of showcasing star fashion designers, this time Ben de Lisi and Jasper Conran.
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AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
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AnalysisCampaign of the Week: Grocer Morrisons, more of what matters
Morrisons’ marketing has shouldered much of the blame for the retailer’s woes as like-for-likes dropped off in the second half of last year before a disappointing Christmas.
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AnalysisCampaign of the week: Ocado, Welcome to a different kind of supermarket
Competing with the big four supermarkets means online grocer Ocado has its work cut out getting its message across in the often loud and brash grocery TV advertising world.
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AnalysisAnalysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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AnalysisCampaign of the week: Tesco, Ever Wondered Who Picks Your Groceries?
Tesco has started 2013 with the multichannel bit between its teeth, first poaching House of Fraser ecommerce boss Robin Terrell and then revealing a new dotcom store in Crawley.
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NewsOcado sponsors Jamie Oliver’s new online food channel
Ocado has agreed a deal with former Sainsbury’s brand ambassador Jamie Oliver to sponsor the celebrity chef’s new online food programme.
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AnalysisCampaign of the week: Furniture retailer Ikea, Make Room for Your Life
The January Sales usually elicit a barrage of shouty, price-focused ads from the majority of furniture retailers, but Ikea bucks the trend with its new advertising campaign.
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NewsCompany profile: Dunnes Stores
Dunnes Stores, one of the biggest general merchandise and food retailers in Ireland, enjoyed a bounce in performance over the festive period in its domestic market.
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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NewsCapital Shopping Centres to rebrand as Intu and rename malls
Capital Shopping Centres (CSC) is to launch a new brand across its shopping centres and enhance its online presence as part of a £25m investment.
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AnalysisHMV timeline: Charting the company's history
HMV is poised to appoint administrators, putting up to 4,000 jobs in jeopardy. Retail Week takes a look at 92-year life of the long-standing entertainment retailer.
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AnalysisCampaign of the week: Waitrose, Brand Price Match
Waitrose’s new campaign promoting the upmarket grocer’s Brand Price Match pledge continues its quest to reassure consumers that it offers value for money.