All Decathlon articles
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NewsDecathlon names new UK and Ireland boss as it combines territories
Decathlon has named Elena Pecos as its new UK and Ireland chief executive, as the sports retailer combines the two territories under one leadership team.
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FeatureFrom browsing bliss to tedious clicks: Has online shopping lost its spark?
According to research by Criteo, 76% of people think that ecommerce is functional, but not fun, almost 80% find shopping online lonely, compared to an experiential in-store experience, and nearly a third even view it as a chore.
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NewsDecathlon sales rise in ‘transformative’ year
French sports giant Decathlon has reported an increase in sales during 2024 in a “transformative” year for the business.
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NewsDecathlon has named a new chief executive
Sportswear and equipment specialist Decathlon has today announced the appointment of a new chief executive officer.
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NewsDecathlon enters strategic partnership with fashion giant in India
Decathlon has entered a new strategic partnership with Indian ecommerce platform Myntra to make products more accessible to customers across the country.
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NewsAsda teams up with Decathlon for new sportswear partnership
George at Asda is adding hundreds of Decathlon products to its website under a new partnership.
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NewsDecathlon has unveiled a new ‘game-changing’ subsidiary
Decathlon has launched a new subsidiary named Decathlon Pulse as it looks to invest and partner with innovative people and businesses to take it forward in the sports and wellness market.
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AnalysisHow Ikea, WHSmith and Decathlon are going green to win shopper spend
Sustainability has rocketed up the consumer agenda in recent years. Exclusive research from Retail Week explores the sustainability strategies that really matter to shoppers, and the retailers getting it right.
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NewsDecathlon UK sales slip as cost-of-living pressures continue
Sportswear and equipment retailer Decathlon has reported a decline in sales in the UK for the 2023 full year as it took a hit from the cost-of-living crisis and a turbulent sports market.
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NewsDecathlon expands buyback service in sustainability push
Decathlon has expanded its buyback scheme that allows customers to swap or repair old sports gear in exchange for store credit to give their old items a second life.
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NewsDecathlon sales rise in ‘transformative year’
Sportswear giant Decathlon has reported a rise in sales as it revamped its global brand identity and laid “strong foundations for the future” in “a transformative year” for the company.
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Innovation of the WeekFrom next-gen AI to Apple Vision Pro: 13 global retail innovations shaking up the industry
Here we bring you the latest quarterly roundup of 13 innovations that caught our attention over the past three months, from ways to protect store staff to Apple’s latest device and an explosion of new AI tools.
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NewsDecathlon presents new brand identity as it revises global ambitions
Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.”
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Innovation of the WeekDecathlon launches immersive app on Apple Vision Pro
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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NewsExclusive: Decathlon rolls out buyback service nationwide
Sportswear retailer Decathlon will roll out its buyback service to all its stores in the UK as part of its push for sustainability, Retail Week can reveal.
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AnalysisFrom source to sale: How retailers are making sense of sustainability
Climate change is accelerating and so are consumer’s environmental concerns. We explore how retailers are stepping up their eco-efforts with investments throughout the supply chain
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NewsDecathlon launches UK’s first nationwide sports rental scheme
Decathlon customers will now be able to rent products ranging from bikes and kayaks to stand-up paddle boards and tennis rackets as a part of the new scheme.
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AnalysisSmart gear, pickleball and yoga: Decathlon reveals sports retail’s biggest trends
From sustainability to sports tech and the emergence of non-traditional games like padel, Decathlon predicts the trends that will take centre stage in its sector in 2023’
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Innovation of the WeekInnovation of the Week: How Decathlon is engaging customers with its green goals
Every week, we will bring you new ideas and case studies that link to the trends in our Retail Horizon 2023 report – across society, technology, economy, policy, industry and culture.
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AnalysisSeven ways UK retailers are making real progress on sustainability
With next week’s COP27 putting the climate emergency in the spotlight, Retail Week recognises retailers and brands already driving measurable progress, including eBay, Ikea, Decathlon and Lush