All EE Limited (BT Group) articles
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NewsEE to open its first experience store in Scotland
EE is making its experience store debut in Scotland, as it opens the doors to a new store in Glasgow.
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NewsEE to roll out in-store online safety appointments and resources for families
EE is rolling out new initiatives to better inform parents and keep younger customers safe online.
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Report StoreThe Christmas Forecast
Exclusive data reveals how shoppers will spend in the golden quarter.
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NewsEE opens ‘exciting’ experiential store in East Midlands
EE has opened the doors to its newest experience store, making its East Midlands debut.
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EventsWickes, Deliveroo and EE’s digital strategies revealed
Retail Week’s Digital Summit returns on Thursday May 8, peeling back the curtain on retailers’ digital strategies for the year ahead. Here we shed light on Wickes’, Deliveroo’s and EE’s priorities.
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AnalysisEE, Holland & Barrett and Nobody’s Child reveal the secrets behind their leading tech strategies
Connectivity, cost-efficiencies and colleague and customer-centricity have been revealed as the winning strategies powering tech transformation at EE, Holland & Barrett and Nobody’s Child, in a recent Retail Week webinar
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InterviewQ&A: EE managing director of commercial on supercharging its stores
With EE making huge strides in its retail operations, Retail Week spoke to managing director of commercial Sharon Meadows about taking the brand from a telecoms company to an experience-focused retailer
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DataTwo-fifths of frontline staff believe retail stores won’t exist by 2029
Alarming new data from the Talking Shop report reveals growing concerns among store workers that the physical store will be entirely subsumed by ecommerce in the coming years
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NewsEE has opened a new 'extended reality' experience at flagship store
EE has opened a new extended reality experience in its flagship store at Westfield White City amid an increase in consumer demand for immersive devices like VR headsets.
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GalleryEE opens new experience store in Bristol
EE has opened its newest experience store in Bristol showcasing the latest in connected technology as well as different zones for shoppers to explore.
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NewsEE opens second experience store this year
EE has opened another experience store in the UK following the successful launch of its debut store in Westfield London last year.
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AnalysisTech List 2024: The definitive index of the world’s top 50 digital retail leaders
Retail Week’s annual celebration of the most influential leaders behind 50 businesses progressing digital retail has landed. Innovative minds from Boots, Tesco, EE, Sephora and Walmart are among those recognised in The Tech List
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InterviewQ&A: EE retail boss Asif Aziz on the brand’s new experience stores
As EE delves further into retail by announcing a £6m investment into its store estate over the next 12 months, retail director Asif Aziz speaks to Retail Week about how important it is to be a consumer-focused brand, and what its “experience stores” have to offer shoppers.
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NewsEE to invest £6m in UK store estate over next 12 months
Mobile phone provider EE has announced it will invest a total of £6m into its UK store estate over the next 12 months as part of its ongoing retail strategy.
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GalleryThe best new stores of 2023
From soaps on sushi belts at Lush Glasgow to in-house tea rooms at Uniqlo, Covent Garden here some of the most exciting stores that opened up in 2023.
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AnalysisWhat retailers can learn from EE, Lush and Estée Lauder’s latest tech investments
If the past year is indicative of change to come, we’re balanced on the cusp of cutting-edge technologies becoming a must-have, rather than a nice-to-have, for retailers keen to remain ahead of the curve
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GalleryStore gallery: EE opens ‘visionary’ new flagship store in Westfield London
Mobile phone provider EE has today opened its “future face of retail” flagship store in Westfield London, White City.
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OpinionIWD: Three women in retail predicted to become the CEOs of tomorrow
Retail Week will publish its inaugural Future Leaders report on March 15; spotlighting 30 names predicted to become chief executives at the world’s biggest retailers in the years to come. In celebration of International Women’s Day (IWD), here’s an exclusive first look at three inspiring women in the line-up
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Future LeadersM&S, Kingfisher and Lidl back major retail I&D programme
Fifteen major retailers and brands have joined forces with Be Inspired, Retail Week’s six-year-old diversity initiative to promote inclusivity across the industry in 2022 and beyond.
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AnalysisRetail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report

















