Opinion: Why fashion’s future lies in sustainability

Kalms, Brain 2019

Streamlined supply chains and shorter production times have enabled fashion brands to release new lines faster and faster.

The fast-fashion business model is cultivating a society of overconsumption, with an estimated $500+ billion lost every year.

In light of global sustainability goals and socio-political movements, fashion brands are under intense pressure to develop new initiatives that cut apparel waste and reduce their environmental impact. 

 

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