Brian Kalms
Brian Kalms is partner and managing director at AlixPartners.
Opinion‘Is social commerce retail’s next-gen sales enabler or just another trend trap?’
Customers crave connection. A relationship with brands they love, trust and actively advocate for in social spaces. But can social commerce really deliver for those willing to dive headlong into this digital ecosystem? And is it even right for your brand?
Opinion‘After M&S’ cyber attack, these are the security questions retailers must ask themselves’
It’s a question of when, not if, there are more attempts to breach retailers’ cybersecurity. AlixPartners experts Brian Kalms and Edd Hardy look at how businesses can best protect themselves
Opinion‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
Invest in tech that engages consumers in ways they haven’t yet imagined – and do it where it matters most to them, argues AlixPartners’ Brian Kalms
Opinion‘Don’t waste a cost crisis – it can catalyse much-needed change’
Economic pressure forces evolution, observes AlixPartners’ Brian Kalms. Now is the time to break free from outmoded business models
Opinion‘Retail’s tech transformation doesn’t have to be all or nothing’
Can you be a market-leading retailer if tech investment decisions lie outside the c-suite, asks AlixPartners’ Brian Kalms
Opinion‘Retail leaders need new skills to make better decisions about tech’
Upskilling is essential for chief executives and chief financial officers to scrutinise tech strategies with the same rigour they apply to other business areas if they are to balance the needs of the whole, maintains Brian Kalms.
Opinion‘In retail’s AI-enabled future, practical application should reign supreme’
The spike in interest catalysed by generative AI advances has reframed the potential for how much further it could drive critical business improvements, believes Brian Kalms
Opinion‘Could AI-generated consumers shine a light on shoppers of the future?’
AI can be transformative but will only deliver a return on investment when harnessed with human intelligence, says Brian Kalms
Opinion‘Tech modernisation should not be about complex integration’
Retailers no longer have to choose between a rock and a hard place when it comes to modernising technology, says AlixPartners’ Brian Kalms
Opinion‘Accepting rocketing returns as “cost of doing business” is limp admission of defeat’
It’s too big and it doesn’t fit. A dress? A T-shirt? A pair of shoes? How about your returns percentage each year? Brian Kalms looks at how retailers can address the problem
Opinion‘It's not a matter of when a cyberattack happens, but how much damage it causes’
Cybersecurity breaches can result in huge, sometimes irrecoverable, reputational damage. Without proper response and recovery plans, a company’s chance of survival is lower, warns AlixPartners’ Brian Kalms
Opinion‘In belt-tightening times, prioritising your digital business is critical’
Where should retailers invest for value that can endure beyond this economic downturn? Brian Kalms, managing director at AlixPartners, explores the priority areas
Opinion‘Even the most security-savvy retailers are attractive targets for cybercrime’
In a digital-first environment, retailers cannot afford to overlook any kind of cyber threat, says AlixPartners managing director Brian Kalms
Opinion‘Next wave of ecommerce goes beyond perfecting online shopping experience’
Despite the stiff economic headwinds, the need to get digital transformation right has never been more important, says AlixPartners managing director Brian Kalms.
Opinion‘A website is not enough for bricks-and-mortar retailers to call themselves multichannel’
A digital-first mindset is not simply about accelerating the growth of online, argues AlixPartners’ Brian Kalms
OpinionOpinion: Now is the time for retailers to get to grips with data
Following the recently announced changes to the lockdown, retailers are busy preparing for a new normal.
OpinionOpinion: Experiential retail is key to store success in the digital era
It is no secret that traditional ‘bricks and mortar’ retailers have come under intense pressure in the digital era.
OpinionOpinion: Why fashion’s future lies in sustainability
Our relationship with clothes is becoming short-lived. Declining prices, multiple collections per year and a ‘wear once’ culture mean fast fashion is now an epidemic of global proportions.
OpinionOpinion: How can retailers make the most of venture capital?
Not content with just engaging with startups, many leading corporates are now experimenting with financial investments well outside the day job.
OpinionOpinion: Retail 101 – let's fix the basics first
These days everyone, including me, is talking innovation, service, experience and destination shopping.