All Golden quarter articles – Page 18
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Retail VoiceAlways do what you’ve always done? Expect to see what you’ve always seen from your marketing
As the end of 2020 approaches, I can’t help but wonder how the Queen will sum it up in her holiday season speech. ‘Anno Peculiare’ anyone? (1).
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Retail VoiceBlack Friday consumer trends shaping the future of retail
After what’s been an unprecedented year in so many ways, it’s no surprise we’ve witnessed a particularly unprecedented Black Friday.
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VideoWatch: What really happened on Black Friday – Very, eBay, Google and PwC unravel the trends
Lockdown created a very different Black Friday this year. We gather leaders from online powerhouses The Very Group, eBay and Google and consultancy PwC to delve into what really happened and what it means for the rest of the Christmas trading period.
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AnalysisBlack Friday bargains snapped up early – but will shops see a last-minute rush?
Sales may have been down on Black Friday and Cyber Monday, but don’t be fooled into thinking the discounting event was a damp squib. Grace Bowden reports.
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Opinion‘Tiers and fears may disrupt but won’t derail retail recovery’
Much of the country will emerge from lockdown this week facing more restrictions than when it began in November. However, as a new year approaches, retailers can afford to look forward with some optimism after a year of turmoil.
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AnalysisSmiling through tiers: Retailers pin hopes on ‘busier December’ as lockdown lifts
On Thursday, health secretary Matt Hancock rose to his feet in the House of Commons to update MPs and the country about the end of national lockdown on December 2 and a return to the tiered system of restrictions.
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NewsBlack Friday off to slow start as store closures depress spending
This year’s Black Friday is off to a slow start as non-essential store closures across much of the UK have seen payment volumes decrease year-on-year.
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AnalysisSix ways to win back lockdown shoppers this Christmas
Research shows 80% of all shoppers that have made a purchase with brands since March have been newly acquired customers. However, these new shoppers are extremely fickle and are shopping around. What can retailers do to attract them back during the biggest online Christmas ever?
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Retail VoiceSix marketing trends that will make you rethink your Christmas strategy
It’s clear that this year’s Christmas shopping season is different from any other.
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NewsShops get go-ahead for December reopening
Stores dubbed ‘non-essential’ will be able to reopen at the start of next month when the latest English lockdown comes to an end.
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NewsRetail sales boosted in October as Christmas shopping starts early
Customers looking to buy Christmas presents before the second lockdown started in England earlier this month helped boost retail sales for the sixth straight month.
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Retail VoiceHow UK consumers are shopping differently for Christmas this year
Though not many people know exactly what they’ll be doing on Christmas Day this year, that doesn’t mean consumers are leaving their festive planning until the last minute. In fact, the opposite is true.
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AnalysisDiscounting will be rife this Christmas – four ways to avoid the melee
This year is predicted to be the most promotional Christmas on record. Here’s how retailers can avoid slashing prices.
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Analysis
Analysis: The great Christmas stock shortage of 2020
While some retailers are concerned about store closures and reduced demand, others are more worried about having enough stock to get through the crucial Christmas period.
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NewsOnline sales soar as golden quarter spending moves early and online
Ecommerce sales in the UK had their strongest year-on-year growth since June as golden-quarter spend was brought forward and much of the UK was plunged back into lockdown.
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VideoWatch: Lidl pokes fun at other sentimental Christmas ads
Lidl’s Christmas campaign this year parodies its competitors in favour of “great Lidl products at great Lidl prices”.
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OpinionLockdown to scupper Black Friday bonanza – but all is not lost
Lockdown has put the dampeners on a Black Friday sales surge with consumers expected to spend 20% less during the discounting event this year, according to PwC.
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AnalysisBlack Friday 2020 deal tracker: What promotions retailers are running
Deals are already under way for Black Friday 2020, which is predicted to be a bumper event for online retailers. Retail Week tracks the promotions being run by the UK’s biggest retailers this year.
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Opinion‘Retailers must be smarter than ever to pass Black Friday demand test’
With ecommerce sales already at a record high, the anticipated spike in online orders expected over the Black Friday and Cyber Monday period will put even greater strain on retailers and logistics providers alike.
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NewsIn pictures: Fenwick unveils Newcastle Christmas window to 250,000 online
More than 250,000 viewers streamed the unveiling of Fenwick’s Christmas window at its Newcastle flagship.
