Hastings started selling high-end gifting biscuits online in 2007 and now employs more than 150 people who deliver 3 million hand-iced biscuits to shoppers in the UK and beyond every year.

October marked Biscuiteers’ 15th year of operation and the business is expected to turn over £11.5m this year – up from £10m in 2021. 

“It has taken years and an awful lot of money to get to the point we’re at now,” Hastings says.