Analysis: What went wrong for grocers at Christmas? | Analysis | Retail Week UAT

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Analysis: What went wrong for grocers at Christmas?

By Alex Lawson2014-01-17T07:00:00

The Christmas trading period highlighted the ongoing polarisation of the grocery market, as shoppers sought value at discounters such as Aldi and quality at Waitrose, while deserting big names in the middle

Many of the challenges facing the grocers were magnified over the Christmas trading period. Alex Lawson looks at why big names suffered and who managed to win sales.