Jo Whitfield: ‘Shopping little and often is here to stay as sustainability rises up agenda’

Co-op Food chief executive Jo Whitfield

Volatility is the byword for the economy as consumers adjust to post-Covid patterns and the return of freedom. 

The market continues to be bumpy. There is little certainty about when this will rebalance and a new normal will begin.

Fluctuations in Covid cases have continued to unsettle the wider hospitality market alongside another year of staycations.

 

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