In the 12 weeks to September 13, 2022, Aldi grew sales by 18.7%, taking its grocery market share to 9.3%. In the process, it overtook Morrisons to become the fourth-largest grocer in the country.

While long predicted by Kantar data and City analysts, the moment still represented a profound shift, shattering the dominance of the big supermarket chains, which had a vice-like grip on UK food retailing for decades.